shares
Goals
“We were generating a lot of conversations, but too many were low quality and slowed our team down. After we connected Meta’s CAPI and TikTok lower funnel events with respond.io, the ad platforms started optimizing for leads that actually book deliveries. We saw less spam, faster replies, and 60% more conversions.”
Lai Khai Rong, Chief Executive Officer, ParcelDaily
The results
With Workflows automation unifying how conversations were handled and conversion signals feeding back into Meta and TikTok, Parcel Daily shifted from reacting to proactively managing its instant messaging strategy. Rather than serving as a simple notification tool, WhatsApp API with respond.io became a growth engine for the business.
Meta’s Conversion API helped it achieve a 60% increase in conversion rate, while Facebook and TikTok leads grew by 35% as ad campaign optimization improved.
Just as importantly, lead quality improved in a measurable way: cost per lead from Meta Ads decreased by 10%, driven by conversion-based optimization through CAPI and TikTok lower-funnel events. On the operational side, AI Agents helped the team improve response times by collecting customer information automatically, allowing agents to focus on high-intent conversations and active customer needs.
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